OMF were, of course, involved with that initiative, creating broadcast style interviews, sermons, bible readings and, in the sunup to Christmas, a series of six music video's. Aimed specifically at the forthcoming virtual carol service, those six music shorts posed several problems due to the legal situation put in place by the government to control spread of the pandemic.
Having run its own film school to train a crew and then produced more than 25 films of varying runtimes with three award winning features still streaming on the Prime Video (Amazon) broadcast platform, OMF was in an ideal position to create broadcast style content. At the outset the role model used as a target concept were the inserts featured in the BBC Songs of Praise programme and that remains.
With the ever popular Graham Kendrick song Knowing You, Jesus produced as a pilot, a target of seven songs in the first year was set. The seven included a Christmas carol, the Irving Berlin classic and a special song led by young musicians and vocalists. That proved to be rather over ambitious and although by early December 2023 three more songs were in the final stages of post-production, none were absolutely complete. By the end of the year however, all four songs - the pilot plus the three new ones - would be complete albums.